Ten years ago I developed the Entrepreneur of the Year Brand Programme for Ernst & Young in Ireland and during the course of interviewing the nominees across the complete spectrum of business I could see that - compared to the best and benchmarked across 35 countries - the achilles heel in entrepreneurship lies in the lacking of entrepreneurial marketing and brand positioning. I proceeded to write 'the book' , create the free website resource and I continue to work with entrepreneurial ventures to analyse, position and enter new markets.